Privacy Policy

The Infant Sleep Academy is committed to protecting your privacy and ensuring that your personal data is handled safely, responsibly, and transparently.

This Privacy Policy explains how we collect, use, and protect your information when you visit our website, make an enquiry, book a consultation, or interact with our services.

Who We Are

Infant Sleep Academy
Website: www.infantsleepacademy.com

Email: info@infantsleepacademy.com
Business location: England - United Kingdom

For the purposes of data protection law, we are the “data controller” responsible for deciding how your personal information is used and protected.

What Information We Collect

a) Information you provide directly:

Name, email address, and phone number
Details about your baby or child (e.g., age, sleep habits, general wellbeing)
Payment details (processed securely through third-party platforms such as Wix or Stripe)
Information you share through forms, emails, or consultations

b) Information collected automatically:

IP address, browser type, and device information
Cookies or similar technologies to improve user experience and site performance

How We Use Your Information

We use your information to:

Provide and personalise our services, consultations, and communication
Respond to enquiries and manage bookings
Send you resources, updates, or newsletters (only with your consent)
Improve our website, content, and services
Comply with legal obligations or resolve disputes

We will never sell or rent your data to third parties.

Legal Basis for Processing

We process your personal data based on one or more of the following:

Consent: when you voluntarily provide your information (e.g., signing up or booking a service).
Contract: when processing is necessary to deliver the services you’ve requested.
Legitimate interest: to improve our offerings, protect security, or communicate relevant updates.
Legal obligation: when required to comply with applicable laws.

How We Protect Your Information

We take your privacy seriously. Your data is stored securely using encryption, password protection, and access control.
We use reputable third-party services (Wix) that comply with GDPR and other international data protection standards.

Sharing Your Information

We only share your data with:

Service providers (e.g., payment processors, scheduling tools) who help us deliver our services.
Professional advisors (e.g., accountants, IT support) under confidentiality agreements.
Legal authorities if required by law or to protect our rights.

All partners are vetted to ensure GDPR compliance.

Data Retention

We retain your personal information only as long as necessary for the purposes outlined in this policy or as required by law.
Typically, consultation records are kept for up to two years for follow-up support, after which they are securely deleted or anonymised.

Your Rights

Under data protection law, you have the right to:

Access your personal information
Request correction or deletion
Withdraw consent at any time
Object to or restrict data processing
Request data portability (transfer to another provider)

To exercise your rights, please contact us at info@infantsleepacademy.com

We will respond within 30 days.

Cookies and Analytics

Our website uses cookies to improve performance and user experience.
You can manage or disable cookies through your browser settings at any time.
We may use anonymised analytics to understand website traffic and improve our content.

Email Communications

If you choose to subscribe to our newsletter or updates, we’ll only send relevant content.
You can unsubscribe at any time by clicking the “unsubscribe” link in any email or by contacting us directly.

Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website with the “last updated” date clearly shown.

Contact Us

If you have any questions, feedback, or concerns about how we handle your personal data, please contact us:

Email: info@infantsleepacademy.com

Response time: We aim to reply to all privacy-related enquiries within 2–3 business days.

At the Infant Sleep Academy, we honour your trust.
Your privacy, just like your family’s rest, is something we protect with care, respect, and integrity.